The story of New Zealand’s iconic footwear brand began in 1934 when the Daisley bootmaking family created boots for the booming industrial and farming markets. Having learnt their trade at another shoe factory in Auckland, the Daisley brothers set up their own business and factory on Khyber Pass. They met the need for strong, safe boots – introducing steel toe caps and flexible moulded soles. The quality of the boots was recognised when the Daisleys won the contract to supply the New Zealand armed forces in World War 2. Today, John Bull is an iconic footwear brand known and loved by Kiwis who wear them. Our boots are comfortable, safe and tough.